BETR uses two distinct scores. BETR Score measures creator quality for brand collaboration. BETR Pulse measures consumer feed health. Below is the full methodology — visual, expandable, no black boxes.
For brands + creators
BETR Score
0-100
Composite of 8 facets. Updates on every multi-agent analysis run.
70+ brand-ready85+ luxury-grade
For consumers
BETR Pulse
0-100 daily
Real-time audience mood. Measures vibe alignment between what you watched today and your declared preferences. Resets each morning.
How the BETR Score adds up.
Eight facets, weighted. Click any to drill into the definition, the scale, and how a creator can improve it.
Three scores. Three jobs.
Generic quality
BETR Score
0-100
Is this a strong creator for brands in general?
Brief-specific
Fit Score
0-100
Does this creator fit THIS campaign? GO / CONDITIONAL / NO GO verdict + claim-level reasoning.
Industry parallel
Launchmetrics MIV
$ value
What's the paid-media-equivalent dollar value of this creator's earned media?
Connect Launchmetrics in /brand/integrations to see both side-by-side.
FAQ.
Versioning: change-logs are published on every weight or input revision. Appeal: creators can request a manual recompute by emailing scores@betr.ai.